Marella opened the doors to two of its newest boutiques in Dubai (one in Mall of the Emirates and the other, in The Dubai Mall) and ever since, customers from the region have been flooding in to get their hands on the brand’s contemporary, yet elegant silhouettes.
Under the umbrella of the Max Mara Group, Marella has paid attention to functionality, fluidity and non-traditional silhouettes and to celebrate its presence in the city, limited edition pieces have been created by the artistic hand of Alessio Nesi for the exclusive Fall/Winter ’19 collection, aptly titled Beautylogia.
The capsule collection consists of five items that have been created exclusively for Dubai. Staying true to its Middle Eastern clientele, the silhouettes remain modest with an asymmetrical flowing dress, a blouse with puffy sleeves, a kimono-sleeved kaftan, loose pants and lastly, a printed turban complete in the same purple-pink pattern.
The new capsule range follows the fun motif of geometrical diamond-shaped Liberty patterns mixed with prints of lipsticks — inspired by the illustrations of beauty products which have been published on the artist’s blog for the last 10 years.
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Marella’s exclusive capsule collection is now available at Marella’s mono-brand stores in Mall of the Emirates and The Dubai Mall for a limited time only.
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