At a time when brands are leveraging on digital platforms to drive online operations forward, this comes as no surprise. And Farfetch, being the base for luxury fashion that it is, is a smart choice to join forces with, especially with its recent announcements. Farfetch has already linked-up with Burberry, it’s absorbed Condé Nast’s Style.com e-tail operation – and adding to that itsacquisitions of Browns, CuriosityChina and Stadium Goods.
According to The Fashion Network, the companies have said that Harrods will “leverage the full power of [our] enterprise white-label offering, Farfetch Black & White Solutions, to create a state-of-the-art global online destination for the iconic department store’s customer base.”
Farfetch CEO and Founder, José Neves, said: “Harrods is famous for its exemplary approach to customer service and ‘art of the possible’ philosophy. Achieving the highest level of customer service in a digital world can be difficult, which is why Harrods has chosen to partner with [us]. Our experience of building platform technology for luxury brands means that Harrods’ online offer will be every bit as exciting as the in-store experience.”
Well, we can expect some first-rate e-service from this partnership…