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Harrods makes Farfetch its new e-tail partner

Luxury game-changers
For as long as we've been shopping, Harrods has always been known for its famous Knightsbridge location in London. But now, the luxury department store is set to lure its customers online through a new partnership with high end e-tail platform, Farfetch...

Luxury department store, Harrods, has just announced that it’s partnering up with high end e-tail platform, Farfetch as its global commerce platform provider.

At a time when brands are leveraging on digital platforms to drive online operations forward, this comes as no surprise. And Farfetch, being the base for luxury fashion that it is, is a smart choice to join forces with, especially with its recent announcements. Farfetch has already linked-up with Burberryit’s absorbed Condé Nast’s e-tail operation – and adding to that itsacquisitions of Browns, CuriosityChina and Stadium Goods. 

According to The Fashion Network, the companies have said that Harrods will “leverage the full power of [our] enterprise white-label offering, Farfetch Black & White Solutions, to create a state-of-the-art global online destination for the iconic department store’s customer base.”

Farfetch CEO and Founder, José Neves, said: “Harrods is famous for its exemplary approach to customer service and ‘art of the possible’ philosophy. Achieving the highest level of customer service in a digital world can be difficult, which is why Harrods has chosen to partner with [us]. Our experience of building platform technology for luxury brands means that Harrods’ online offer will be every bit as exciting as the in-store experience.”

Well, we can expect some first-rate e-service from this partnership…

Now, see who was made Farfetch’s Chief Fashion Officer