In a major moment for the animal rights movement, Gucci has opted to stop using angora just months after announcing that it will go fur-free, too.
Alessandro Michele‘s most recent collections (the maximalist designer just showcased a dark Cruise ’19 collection in France) are examples of the brand’s key practices relating to sustainability. Some of the pieces are seen being made with faux fur and sustainable materials.
In addition to the brand’s decision to stop using the angora fabrics, the Italian maison recently launched a digital destination called Gucci Equilibrium on World Environment Day. The platform was designed to “connect people, planet and purpose”, as well as showcase how the brand is helping planet earth and the processes behind sourcing sustainable materials.
Gucci’s latest decision to ban angora follows in the footsteps of several other fashion houses and digital platforms such as Calvin Klein, Ralph Lauren and ASOS (who just recently confirmed it will no longer sell feathers, mohair, silk or cashmere).
Now, read more about another major label’s decision to go fur-free.
