Good American has championed size inclusivity since the day it began. The brainchild of Khloe Kardashian and Emme Grede, the brand has produced each of its styles, including activewear, in a wide range of sizes from 00-24 and continues to champion diversity in all of its campaigns.
Now, the US brand has announced the launch of a new size — size 15. The introduction comes after the brand saw 50 per cent more returns of sizes 14 and 16, according to Fashionista. So, they conducted focus groups to ascertain why this is and from their research they decided to create size 15 to help solve the universal fit problem.
The size will be unveiled this week in the brand’s newest Good Curve range, which it says is “the ultimate balancing jeans” and features additional lining at the waist to add definition.
Once again, Good American has proved it’s (quite literally) ahead of the curve.
Now, find out which other contemporary brand has launched a size-inclusive range.