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Fendi reworks archival logo for the millennial generation

The brand has officially joined the logomania craze
The FF logo from the Fendi archives is taking logomania to the next level. Here's why it's speaking to the social media generation...

Logos have taken the fash pack by storm in recent years and their appeal shows no signs of slowing down anytime soon. And Fendi is the latest brand to get involved. 

Reworking its iconic FF logo, the Italian brand has brought together the past, present and future of its FF logo to celebrate a new capsule collection, titled FF Reloaded, available exclusively on Net-a-Porter.

Taking logomania to new levels, the print is plastered on everything from sweaters, handbags, blazers, footwear, leather goods and even baby strollers (and, of course, Kylie Jenner already owns the Dhs45,900 piece for her baby Stormi Webster). 

As to why this print works with millennials? More so now than ever, luxury labels have been refreshing their prints in order to cater to the social media generation and with logomania taking over across the globe, it seems like monogrammed everything is the way to go. 

Fendi’s new FF Reloaded collection is now exclusively available on Net-a-Porter, so grab your wallets and shop it here

Now, take a look at which millennials were spotted at Coachella this weekend