At a time when online shopping platforms are coming in thick and fast, luxury e-tailer Farfetch are honing their DNA right now. First they appointed Holli Rogers as its first Chief Fashion Officer last month, as well as announcing that they are Harrods’ new e-tail partner. And now, they’re amping up their editorial content with their latest initiative, Farfetch Communities.
What this means is, the online platform will have curated edits from figures of authority in the fashion world like Adwoa Aboah, Chloë Sevigny, Riz Ahmed and Blondey McCoy, to keep its customer base engaged and enthusiastic about shopping.
The Farfetch Communities will produce curated edits and share daily inspirations for customers on the hunt for their next purchae – because, who doesn’t want to take style advice from the above?!
According to WWD, the company said the community will continue to grow and, apart from the famous names taking part, will include Farfetch’s in-house creative team, industry figures, local influencers and boutique owners who work with the platform. The idea is to bring together “people who are shaping the cultural landscape from all corners of the globe.”