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Chanel’s seasonal boutique in Saint-Tropez is absolutely beautiful

Get ready to do some serious shopping
If you're in Saint Tropez this summer, make sure to pass by Chanel's new pop-up boutique. Here's what you can expect to find...

France has been popping up on our fashion radars recently, following a string of Cruise ’19 location reveals by some of the world’s most renowned labels. It first started with Gucci, who announced that it will showcase Alessandro Michele’s wish list-worthy creations at the Alyscamps Roman Necropolis in Arles, followed by Louis Vuitton’s decision to stay local and take over the French Riviera for Nicolas Ghesquière‘s next collection show. 

However, the French Riviera will also be home to Chanel‘s new seasonal boutique. 

Located in the heart of Saint Tropez, Chanel has kitted out its annual summer destination at the La Mistralée townhouse with new décor, as well as the coveted Spring/Summer ’18 collections including ready-to-wear, fine jewellery and its Coco Crush collection. The new Code Coco timepiece in steel or black ceramic will also be on display. 

The boutique’s ultra-modern interior includes walls heavy in metal and flooring made from a waxed green concrete, whilst the décor pays tribute to the brand’s Métiers d’art 2017/18 collection (which will be available from May 31, 2018). Plus, there’s large square-shape pouffes surrounding the swimming pool and a dark green painted pool house to showcase Chanel’s debut Coco Beach de Chanel swimwear and beach collections (which will be available from June). 

Take a look at the boutique now…

The Chanel pop-up boutique in Saint-Tropez has already opened its doors and will remain open to the public until October 28, 2018.


Now, take a look at how Chanel creates its iconic handbags in this mesmerising video.