Chanel has called upon a roster of A-game celebrities for its J12 watch campaign. From Lily-Rose Depp to Keira Knightley to Claudia Schiffer, the luxury French house cast a wide net for its celeb frontings.
In a very clean composition, each celebrity is shot in black-and-white portraits by fashion photographer Brigitte Lacombe.
According to WWD, Schiffer said in a video of the campaign, “A watch is to tell the time, but it’s also an expression of what you like – a fashion expression, so who you are.” While MacGraw said, “I had this major moment like anyone my age did in the Sixties and the Seventies when music was extraordinary – suddenly we were able to live with optimism and freedom – we could do whatever we wanted to!”
You’ll notice that the casting features women of ages far and wide, and this was a conscious decision to depict different degrees of life experiences. Thomas du Pré de Saint-Maur, Head of Creative Resources at Chanel said, “They’re not the same. The idea is that by taking a certain number of experiences from different ages, different cultures, different life paths, the one thing that links them is a history with Chanel.”
As far as J12’s design goes, Artistic Director Arnaud Chastaingt said that he “changed everything without changing anything.” A classic never dies, after all.
Next up on Chanel’s agenda is the Cruise 2020 show this May in Paris.
But now, find out more about Louis Vuitton’s Cruise 2020 show in New York.
