Swedish giant H&M have expanded to bridal – starting off with a Spring 2019 collection. We can expect the following from the super affordable line: lace bustiers, bodysuits, traditional garters and a satin robe, which comes in a colour palette of ivory, white, navy blue and black.
According to The Fashion Network, “The bridal collection itself was inspired by vintage styles, but features modern interpretations such as a two-piece top and skirt set, and an off-the-shoulder lace top with a full-skirted satin bottom. There are also more traditional long-sleeved lace and chiffon gowns, and a romantic sleeveless lace shift dress.”
Other brands are cashing in on the current bridal wave. Stella McCartney, & Other Stories as well as Kim Kardashian-West have all expanded to “something new” in their brand offerings.