2018 was a big year for logos. Plenty changed (we’re looking at you Celine and Burberry) and there was a renewed consumer interest in overt branding, too.
So much so that fashion search platform Lyst decided to list the logos we lusted after in 2018.
Topping the list was Supreme. With its iconic red logo plastered across several high street products, Supreme’s branding was the most-wanted logo of 2018. Falling in second place was Champion (with more than 3,000 searches a month) followed by Fila. The Italian sportswear giant had a major comeback this year as the brand released some of the hottest sneakers in the shoe game right now, as well as collaborating with Fendi.
According to Lyst, in order to name and rank the hottest logos, it “monitored the spikes in demand and sales response to logoed products, along with social media mentions for the brand.”
Take a look at the top 10 logos here…
1. Supreme
2. Champion
3. Fila
4. Prada
5. Fendi
6. Gucci
7. Kappa
8. Versace
9. Louis Vuitton
10. Céline
Now, take a look at the celebrities who have worn creations by these 18 Middle Eastern designers in 2018.
