NIKE COLLABORATED WITH THIS BRITISH BENGALI DESIGNER TO BRING FRESH UTILITY TO MODEST FASHION.

Meet Saeedah Haque.
Famed for its sneakers, Nike is stepping into a new realm with its latest partnership. Presenting the innovative collaboration of Nike by You and Saeedah Haque. If you're seeking stylish abayas, here's the scoop you've been waiting for.

Hailing from North London, the British Bengali designer Saeedah has swiftly garnered international recognition. Faced with a dearth of abayas that resonated with her individual style, she took matters into her own hands. Saeedah’s education in fashion was honed through internships at esteemed labels like the opulent bridal house Sabyasachi Mukherjee and the inaugural London Modest Fashion Week held at the Saatchi Gallery.

Today, Saeedah stands distinguished for her abaya creations, seamlessly merging the classic attire with a streetwise flair. She has revolutionized modest wear, infusing it with chic contours. Notably, her commitment to using ethically sourced materials shines through, each piece meticulously crafted upon order.

For those enamored with Nike, the brand recently forged a collaboration with American rapper Travis Scott. The Scott x Nike partnership unveiled the Utopia Nike Air Force 1 trainers, artfully aligned with his latest album, Utopia. A testament to their allure, these trainers achieved a swift sell-out within a mere three days of their launch.

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