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ESSILORLUXOTTICA IS BUYING SUPREME FROM VF CORP.
In a move that left the fashion industry surprised, French-Italian eyewear giant EssilorLuxottica has emerged as the buyer of American streetwear label Supreme. VF Corp., the current owner of Supreme, has agreed to sell the brand to EssilorLuxottica for 1.5 billion dollars. This marks a significant decrease from the 2.1 billion dollars that VF Corp. paid when it acquired the label four years ago.
ARIANA GRANDE IS THE NEW FACE OF SWAROVSKI.
Swarovski made a major announcement this week by revealing Ariana Grande as its new brand ambassador. The collaboration is set to kick off with an exciting Holiday Campaign scheduled for release later in 2024.
KATE MIDDLETON WAS GREETED WITH APPLAUSE AT THE WIMBLEDON FINALS.
In what was only her second public appearance of the year following a cancer diagnosis, the Princess of Wales was greeted with a standing ovation at the Wimbledon finals last weekend. The Princess, who wore a vibrant purple dress by London-based label Safiyaa, looked radiant as she attended the event with Princess Charlotte.
KEVIN GERMANIER DESIGNED THE PARIS 2024 OLYMPICS CLOSING CEREMONY COSTUMES.
The Olympics Closing Ceremony at the Stade de France on August 11 will feature a special show titled ‘Records.’ It will include over 100 performers and costumes designed by Paris-based Swiss designer Kevin Germanier.
BALENCIAGA SHOWS ARE NOW ON APPLE VISION PRO.
Balenciaga is embracing digital innovation by partnering with Apple to create an app for the Apple Vision Pro headset.This app brings runway experiences to users’ screens through virtual footage, launching in select countries such as China, Japan, and the UK. The app features an immersive fashion experience, allowing users to virtually attend Balenciaga’s Spring 2025 runway in Shanghai, complete with 360-degree drone shots. Additionally, it offers lookbook photography of previous collections and exclusive playlists curated by Demna. This move underscores Balenciaga’s commitment to advancing technology and delivering world-class design through immersive environments.
