Google is an integral part of our daily lives so it’s unsurprising that the tech giant has just been named at the most valuable global brand in BrandZ’s annual ranking.
Compiled in partnership with communications agency WPP and Kantar Millward Brown, the list is compiled through consumer interviews as well as a thorough analysis of a company’s financial performance.
Google retained its hold on the top spot for the second year running (with an increase in its brand value up 23 per cent for a total of USD$302.1 billion) whilst Apple remained in second place also recording an increase in brand value (28 per cent, to be exact) with a total of USD$300.5 billion.
See the top 10 below…
1. Google
2. Apple
3. Amazon
4. Microsoft
5. Tencent
6. Facebook
7. Visa
8. McDonald’s
9. Alibaba
10. AT&T
In terms of fashion and beauty brands, Louis Vuitton (who showed its newest Cruise collectionin France overnight) was the highest ranking luxury fashion brand coming at number 26 on the list, followed by Hermès in 39th place and Gucci in 54th. Meanwhile high street giant Zara took out 42nd place. L’Oréal — fresh off its announcement that it is collaborating with Valentino on a line of products next year — was the top ranking beauty brand at number 44.
Both Gucci and Hermès also landed themselves a spot on the Top 10 Brand Contribution list which measures the brand’s influence on its own. So too did Estée Lauder.
Gucci also came in at number six on the Top 10 Risers list, posting a 66 per cent change in brand value versus last year. Dior came in at number nine, enjoying a 54 per cent boost from last year.
Now, see TripAdvisor’s list of the world’s top 25 landmarks.
