Not only ‘this’ but ‘these’ girls and women are definitely on fire. On February 25th, global musician Alicia Keys hosted an afternoon of honest conversation and collaboration in the palm tree filled oasis of Alula. It aims to initiate important conversations that create opportunity, mentorship and activate platforms of inspiration to put women at the heart of our collective cultural futures, in collaboration with ‘Good Intentions’.
Following her second Alicia Keys concert at the iconic Maraya, where Alicia energized the crowd with a mix of her favorite songs and developed a meaningful connection to the people ‘Keep lovin’, no one is goin’ get in the way of us’ said Keys to her crowd in Alula. Alicia Keys started the afternoon by addressing the diverse audience with a keynote speech which create a space for dynamic conversation and exchange of ideas. Hala Al-Hedaithy, General Manager of Programs & Activation, Ministry of Culture, moderated some powerful and insightful conversations amongst a range of esteemed panelists from various fields including Mashael Alobeidan (Pro Racing Rally Driver), Rasha Alkhamis (KSA’s first Female Certified Boxer) and Hafsa Alkhudairi (Arts and Culture Initiatives Lead, RCU).