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Dubai Summer Surprises is back and here’s what to expect

Kicking off today
Add some spice to your summer

It’s officially time to put your bargain-hunting glasses on as Dubai Summer Surprises (DSS) returns with an action-packed line-up this year. Following the challenging year, we’re in need of a little retail therapy and thrilling experiences, and the much-loved shopping festival is running for a whopping 10 weeks, kicking off from July 1 to September 4, 2021.

Organised by Dubai Festivals and Retail Establishment, DSS will bring back many of its popular elements including an exciting programme of events, promotions, entertainment and much more.

Throughout the festival, you’ll see the city come to life with colourful decorations and full on lighting. Residents and visitors alike will be treated to projections and fountain shows scattered across the city. Just two of the locations to watch the jaw-dropping shows are at Burj Khalifa and Dubai Festival City Mall where you’ll catch the breathtaking Imagine Show.

In addition to a jam-packed schedule including its annual shopping, hotel, dining, and entertainment options at surprising discounted summer rates, DSS is bringing back some of its exciting promotions including ‘SHARE Millionaire’ in association with Majid Al Futtaim Malls. Those who spend AED300 or more immediately get a chance to become one of the weekly lucky winners of AED 1 Million SHARE points each.

The 21st edition of Modesh World will also kick off this season at the Dubai World Trade Centre, offering a multitude of activities catering mostly to families with children. Whether it’s something for your little ones (or for the inner child in you), you’ll have a chance to engage with Modesh and Dana in an immersive theme park experience, indulge in food truck offerings and have plenty of photo opportunities at interactive workshops, games, entertainment and thrilling rides.

Perhaps some of the most exciting additions to this year’s line-up, however, include , ‘Dine and Win’, where for just AED 100 you can dine at participating outlets. Plus you get an additional scratch & win coupon that can win you instant prizes! Food, savings and surprises all in one go!

Fans will also relish the entertainment schedule which features Lebanese star Ragheb Alama taking the stage at Dubai Opera, a theatrical masterpiece with awe-inspiring stunts and special effects at La Perle, plenty of giggles at The Laughter Factory … and many more to be announced.

As usual, there’s a plethora of chances for exclusive shopping deals, daily surprises, thrilling competitions and shop-and-win promotions, just in time for Eid Al Adha and the annual Back to School season.

During DSS, you’ll have every reason to visit your favourite malls, with the best offers in town and a range of ‘world-class’ entertainment the whole family will enjoy. Whilst it’s all about snapping up the most incredible deals across the city, DSS is having its first-ever 24 Hour Flash Sale – Hotels Edition too, where you can enjoy a world-class stay and play options.

Get ready to bag some incredible deals on staycations at Aloft Dubai Creek, Kempinski Hotel, Sheraton and Hilton Garden Inn at Mall of the Emirates, InterContinental Dubai Marina, and Crowne Plaza Festival City, to name a few. You’ll get to indulge in extraordinary hospitality that includes discounts on food, complimentary tickets to citywide attractions and so much more.

You better act fast though as it will take place from July 1 (10am) to July 2 (10am).

Why not stay and play in the city this summer? We’ll see you there!

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