As the sun sets and rises during Ramadan, Lacoste takes the opportunity to honor this time of reflection and community with a creative collaboration. Working with Saudi Arabian illustrator and artist RexChouk, the brand has produced a series of heartwarming animations that pay tribute to the sacred meaning of Ramadan. The iconic Lacoste crocodile, symbolizing perseverance, takes center stage in these charming moments that celebrate small customs like sharing coffee, breaking the fast, and spending quality time with loved ones. Through the crocodile’s eyes, RexChouk magically captures the essence of Ramadan in Middle Eastern cities like Qatar, Kuwait, Dubai, and Saudi Arabia. The soft color palette chosen by RexChouk mirrors the serene pace of the holy month, while the fusion of Lacoste’s brand values and RexChouk’s unique vision creates a parallel universe that respectfully reflects both sides. Don’t miss the chance to discover the limited-edition capsule collection with RexChouk’s patch design at customizing stations in Dubai Mall, Vendôme Mall Qatar, Nakheel Mall Riyadh, and Mall of Arabia Jeddah stores.
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