Saint Laurent has always had a skill for choosing the coolest faces to star in its campaigns. Whether its cool girl Zoë Kravitz, who has been YSL Beauty’s Global Makeup Ambassador since 2017, or Kaia Gerber, who landed a major new role with YSL Beauty last year, their roster of celebrity faces are pretty impressive.
Now, the French brand has tapped yet another major name to front its new feminine fragrance — set to be released later this year.
YSL Beauty has been teasing that ‘a new voice is coming’ via Instagram and it’s none other than Dua Lipa.
This new gig comes in the middle of a major year for the London-born singer, which also included an eye-opening experience in some refugee settlements in Lebanon.
Speaking of her new appointment on Instagram, Dua Lipa said: “The hardest secret to keep! So proud and excited to finally tell you all that I am the face of the new feminine fragrance by YSL. Thank you to the incredible YSL Beauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much.”
The full campaign is set to make its debut worldwide in September 2019.
Now, discover Dior’s new backstage beauty collection.
