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Rihanna’s newest Fenty Beauty collection has officially landed in the Middle East

Inspired by all things Moroccan
In the market for some new beauty products? Get yourself to Sephora ASAP to bag Rihanna's newest collection...

Ah Fenty Beauty, is there anything you can’t do? Simply put, no. The Rihanna-founded brand has gone from strength to strength since launching last year, not least thanks to its all-inclusive 40-shade range of foundations. And whilst the foundations may have been what kickstarted global curiosity in the brand, the brand has since delivered knockout products season after season which have kept everyone coming back.

For its latest drop, the brand looked to Morocco for inspiration. Called the Moroccan Spice Collection, the new collection was specifically inspired by the pink and gold sands of the Sahara desert as well as the vibrant blue hues seen around the North African city. As such, the collection’s eyeshadow palette serves up 16 highly pigmented shades with a mix of shimmery and matte finishes. The standout shade is undoubtedly Evil Genie which was inspired by the shade she wore in her Wild Thoughts film clip.

Fenty Beauty

What’s particularly interesting about the collection however is the introduction of the Pro Filt’r Amplifying Eye Primer. The primer is designed to not only hold your shadow in place from sun up to sun down, but it also enhances the pigmentation of the palette for a brighter, more impactful result. 

The collection (which also includes a liquid eyeliner and two new eyeshadow brushes) has officially launched in Sephora across the Middle East and online, so we suggest you move quickly to snap up your Moroccan pieces. No passport necessary. 

Now, discover the upcoming product launch from Jen Atkin’s haircare brand Ouai that is, um, unexpected, to say the least…