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Meet the hijabi model that’s fronting L’Oréal Paris’ new hair campaign

Find out why the campaign is sparking waves across the globe...
L'Oréal Paris has just released its new hair campaign and it's all about beauty and diversity. Find out why here...

The new year kicked off on a high note for L’Oréal following the announcement that Alexa Chung and Winona Ryder have joined the French cosmetics company as brand ambassadors. Now, L’Oréal Paris has just released a game-changing campaign featuring beauty influencer Amena Khan.

Making waves in the beauty industry, L’Oréal is the first major international brand to tap a hijabi model in a hair campaign. First featured in the brand’s “All Worth It” campaign last year, the British L’Oréal Glam Squad Ambassador will now front the brand’s Elvive line — a selection of products that cater to a wide range of demanding hair types.

In the campaign, which also features brand ambassador Cheryl, model Neelam Gill, and former McFly singer Dougie Poynter, Amena said: “Whether or not your hair is on display, it doesn’t affect how much you care about it. For me, my hair is an extension of my femininity. I love styling my hair, I love putting products in it, and I love it to smell nice. It’s an expression of who I am.”

In other beauty news, find out who was named as the face of Chloé’s new fragrance