It’s been 24 hours since images of Lady Gaga‘s beauty line (Haus Beauty is now Haus Laboratories) first leaked on the internet and the singer was praised for releasing promotional images that appeared to be unedited.
And whilst we thought we were still going to have to wait a little longer to know more about the highly anticipated beauty launch, we were wrong. Overnight, Lady Gaga herself took to social media to confirm the launch of Haus Laboratories.
Here’s everything you need to know…
There’s a release date
On the new Haus Laboratories dedicated Instagram page (@HausLabs), it has been revealed that the beauty collection will be available for pre-order on July 15 at 12AM PT (that’s 11AM local time for us).
The collection will definitely be colourful
According to Business of Fashion, the new beauty line will include a slew of multi-use colour products that will work for your cheeks, eyes and lips — they’ll be available in six different shades. Also, lip gloss will be available and sold separately and apparently, a full colour collection is in the works.
Haus Laboratories has a new partner
The singer-turned-beauty entrepreneur has partnered with Amazon to launch Haus Laboratories in nine countries simultaneously (this will include the United States, France and Japan). This also marks the first major beauty brand to be sold exclusively on the tech platform.
There’s a powerful meaning behind the brand
Lady Gaga has always believed that beauty is how you see yourself, and that’s why she launched a line that is all about inclusivity and celebrating beauty in all forms.
“Sometimes beauty doesn’t come naturally from within,” explained the singer on social media. “But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I‘ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.”
There’s a motto
Our Haus. Your Rules.
Just take all of our money now…
Until then, read more about Karl Lagerfeld’s new beauty line.