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Kourtney Kardashian announces launch of new brand, Poosh

But what does it mean?
Kourtney Kardashian has taken to Instagram overnight to declare the launch of her own label. Here's what we know so far...

When it comes to business know-how the Kardashian-Jenner clan is in high supply. From Kylie Cosmetics to KKW Beauty and, well, the family themselves, the famous family have made millions from their respective and joint business ventures across the years. And now, Kourtney Kardashian is officially launching her own label.

The petite reality TV star took to Instagram overnight to announce the arrival of Poosh. What does it mean? Honestly we have no idea but the accompanying photo was set in a bathroom seemingly suggesting we could have a new beauty/lifestyle brand on our hands. What we do know is that Poosh is the nickname both she and former partner Scott Disick call daughter Penelope. 

The post linked to the brand’s page which gave nothing away and the website simply instructs users to sign up to “be the first to know”. Stay tuned to Buro. Middle East for more. 

In the meantime, find out which mega influencer is gearing up to launch her own beauty label