You might want to sit down for this. Because the beauty world is about to be disrupted in a big way.
So, Glossier is the cult beauty brand we know and love, right? Well, last week the brand dropped an abstract message to its loyal fan base about a new venture by the name of Glossier Play via a new Instagram account which already has a substantial 65.6K following. But other than a spinning pink glitter ‘G’ on the website’s Glossier Play section, not much else was communicated.
Yes, so Glossier Play is the flashier, more flamboyant sister to Glossier. According to Fashionista this brand has a pigment-heavy range of colour cosmetics that bucks the minimalist, no-makeup makeup aesthetic which is what its parent brand has become known for.
Glossier Play’s first drop includes four products: Colorslide, a “color-true gel eyeliner pencil” in 14 shades; Vinylic Lip, a “high-shine lacquer” in six shades; Niteshine, a “buildable pearlescent highlighter” in four shades; and Glitter Gelée, a “one-step glitter gel” in four shades. Accompanying the color formulas are two tools: “Blade,” a pencil sharpener and “The Detailer,” an applicator for the Glitter Gelée.
Wow. That’s a lot to wrap our heads around. Time to get experimenting..!
For now, take a look at what’s happening on the IG side…