The Kardashian clan (or ‘Klan’) are constantly collaborating with one another — whether it’s Kim teaming up with Khloe and Kourtney, or Kim partnering up with Kylie — honestly, it’s quite hard keeping up with them (*winks*).
However, for Kim Kardashian‘s KKW fragrance line, the reality star is joining forces with mum (or shall we say momager), Kris Jenner.
The news was revealed on social media overnight, and the launch of KKW x KRIS marks the first fragrance collaboration between the two. Why now? The partnership comes just in time for Mother’s Day (which in the states, falls on May 15).
“Creating a fragrance together with Kim just in time for Mother’s Day was magical! We’ve talked about doing this for years, so to see our shared vision come to life has been amazing. Kim and I have similar tastes which makes working together a dream; we both wanted a classic, ageless scent that is beautiful and empowering for anyone who wears it and I think this fragrance perfectly embodies that,” Jenner said in a statement.
As to what kind of scent you can expect, the new fragrance is embedded with a woody white floral scent that is reflected in the bottle’s neutral design.
The fragrance will be available online at KKWFragrance.com on April 15 and due to the COVID-19 outbreak, 20% of the proceeds will go to Blessings in a Backpack, “an organisation that provides food on the weekends to elementary school children across the country who might otherwise go hungry”, if you purchase in between April 15 and May 5.
In other beauty news, discover Dolce & Gabbana’s new must-have mascara.