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12 years after entering the beauty game, Juicy Couture is launching a makeup line

Well, we didn't see this one coming...
Juicy Couture is making a pretty bold comeback and we're so here for it...

If you’re anything like us here at Buro HQ, then you’ll be happy to know that everyone’s favourite nostalgic fashion brand, Juicy Couture, is making a comeback and it’s not with their signature velvet tracksuits. It’s in the beauty department. 

12 years ago, Juicy Couture made its first foray into the beauty industry by launching its first fragrance and now, it’s set to release its first line of cosmetics.

Just as playful as its array of ready-to-wear and accessories, the limited-edition beauty collection will include an eyeshadow palette, lipsticks and eyeliners, all complete in the brand’s signature glittery, colourful and bold palette.

Inspired by Juicy Couture’s latest fragrance called Oui, the move of releasing a makeup collection is kind of bold considering the period of declining sales and store closures in the past year or so. However, things seem to be looking up as the brand announced a new Creative Director and even teamed up with Swarovski earlier this year

Here’s your first look at the collection…

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Now in other beauty news, find out where Charlotte Tilbury’s new store will be in the UAE