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Huda Kattan launches GloWish, a no-makeup makeup alternative

Introducing the latest addition to the Huda Beauty empire: GloWish...

While the world was in lockdown acing their banana bread recipes, at-home workouts and DIY projects, Huda Kattan was busy working on her next venture. Growing her already successful beauty empire (which include Huda Beauty and Wishful), the makeup artist-turned-beauty mogul introduced GloWish – an alternatively new category that fuses naturally-derived, skin-loving ingredients with makeup to nourish and enhance your natural beauty.

Perfect for the summer, GloWish’s debut product will give you an all-day glow by instantly blurring and brightening your complexion. The Multidew Skin Tint is available in 13 ultra-stretchable shades to suit every skin tone, and it’s also waterproof, sweat-proof and transfer-proof so you can feel confident in your skin no matter the temperature. 

“A natural radiance is a key to feeling confident in your own skin, so I’ve designed the perfect lightweight formula that not only leaves skin with an all-day dew but nourishes as well,” says the entrepreneur.

The formula is packed with 92.6% naturally derived ingredients that aim to hydrate the skin for 8 hours. It is fragrance-free and boasts a blend of delicious ingredients that will seamlessly tint the skin with the perfect level of pearl.

GloWish is set to launch on from June 1, 2021.