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Exclusive: Jimmy Choo ventures into beauty

Objects of desire...
Jimmy Choo is the latest luxury brand to expand its offerings into beauty...

 A few days after Hermès revealed its latest metier of beauty, another fashion brand has ventured into (or shall we say, stepped into) the beauty world. Jimmy Choo is expanding its luxury accessories brand that will now include a coveted cosmetics line.

The debut collection is set to introduce a selection of nail varnishes and lipsticks, alongside an exclusive set of concentrated fragrances.

Entitled ‘Seduction Collection’, the new range is the embodiment of Jimmy Choo’s refined universe: feminine, elegant, daring and mesmerizing.

Here’s what you can expect…


Seduction will introduce 10 unique shades of lipsticks which are set to be long-lasting, intense and will instantly give you the perfect pout. Expect to see a range of a classic red to a subtle nude.


Enhance your nail colour of choice with eight new stunning shades that come in an ultra-shin finish. The vibrant colours range from luminous reds to soft pinks, with two shades that feature top coats of glitter.


Six new multi-faceted glass bottles make up the fragrances under the Seduction Collection umbrella. Each reflecting the attitude of the Jimmy Choo woman, the scents are crafted with exclusive ingredients that evoke a sensual yet feminine

Now, take a look at your backstage beauty must-buy list.