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We’ve finally found a go-to platform for clean beauty in the region

Credit cards at the ready
There's a new platform that offers a wide range of carefully curated clean beauty and lifestyle brands in the region...

The beauty industry can be quite daunting with a plethora of brands constantly launching new products, and with phrases such as ‘natural makeup’ and ‘clean beauty’ thrown around quite often, it’s overwhelming knowing where to look for clean beauty.

Luckily, there’s a new platform that offers niche clean beauty brands in the region – your one-stop shop to achieving great skin, good hair and overall, better well-being.

Launched by Dubai-based clean beauty distribution company, Curated, Boxich is the new e-commerce platform that launched the most innovative brands in the region.

Boxich (meaning ‘Your Box’ in Khaleeji) is the brainchild of Hend Aziz and Alia Alkhafajy, who launched Boxich to pioneer a change in the beauty landscape of the Gulf Cooperation Council (GCC). Now, they represent and offer some of the most innovative brands in the region such as Indie Lee, Abel Odor, Verso Skincare, Solaris Laboratories Ellis Brooklyn, By Dariia Day, SJO Skin amongst many others.

“We thought of Boxich back in 2017 during a time when it was very difficult to find niche indie skincare brands that were both effective and used less harmful chemicals,” said founders Alia and Hend. “We are amazed to see that just like us, many women in the region are beauty conscious and interested in such a platform where they can shop clean products.”

The platform also offers subscription boxes to its clientele with a selection of best seller products and latest launches.

For more information and to shop a wide range of clean beauty brands, you can visit

Also, read more about Gisou’s expansion in the Middle East.