Be in the know and join our inner circle of style mavens, innovators, art lovers and tech-aficionados.

Google reCaptcha: Invalid site key.

Naomi Osaka launches a skincare brand, Ariana Grande’s upcoming beauty line and other celebrity beauty news

Beauty bits
When it comes to celebrity beauty brands, the limit does not exist...

1. Tennis champion Naomi Osaka launches skincare brand, Kinlò

Naomi Osaka has a long list of achievements. From tennis champion to a TAG Heuer ambassador and becoming the face of Louis Vuitton, she’s unstoppable – both on and off the courts. Now, she can add brand Founder to the list as she launched her very own skincare brand. 

Titled Kinlò, the beauty brand focuses on sun care products specifically designed for melanated skin, breaking the myth a darker skin tone can’t develop skin cancer and therefore, doesn’t need sunscreen.

@kinloskin out now ?✨ it’s been a really surreal experience this past year working on this and having an incredible team with so much knowledge teaching me along the way. So happy with how everything turned out and I’m excited to see what you guys think ☺️”

2. Ariana Grande teases her upcoming beauty line, R.E.M beauty

After dipping into the olfactory pool, Ariana Grande is diving deeper into the world of cosmetics with the launch of her very own beauty brand, titled r.e.m Beauty. After teasing the news via Instagram a few weeks ago, the brand seems to be named after her 2018 song “R.E.M.”, and whilst Grande hasn’t actually confirmed the line, we’re certain it’s going to drop soon. All that’s left is for Queen Ari to share a sneak peek of the goods. We can hardly wait! In the meantime, sign up and subscribe for more details on

3. Introducing LolaVie, Jennifer Aniston’s newfound company

Is there anything Jennifer Aniston can’t do? The award-winning actress and trendsetter can officially add beauty aficionado to her repertoire. Joining the long list of celebrity beauty brands, Aniston revealed her newfound company, LolaVie, is launching soon. 

Whilst it’s uncertain as to what the brand offerings are, the website landing page currently shows a countdown to the launch, featuring the tagline “Naturally You”. It’s safe to assume that the line will include clean, natural ingredients – and we’re so here for it.

Are you ready? LolaVie is officially launching on September 8. 

4. Rosie-Huntington Whiteley launches Rose Inc.

If anyone knows how to launch a thoughtfully curated and high performing beauty brand that offers beneficial essentials in beauty, it’s Rosie-Huntington Whiteley. Blending skincare and makeup, Rose Inc. is sustainable and clean featuring vegan; cruelty-free and non-comedogenic products including an alcohol-free toner, a brightening serum, a liquid concealer, a lip crayon, brow gels, and more. To shop the products, visit

5. Selena Gomez launches Rare Beauty’s first mascara

It’s been over a year since Selena Gomez launched Rare Beauty and to celebrate, the brand launched its first-ever mascara. Titled Perfect Strokes Universal Volumizing Mascara, it’ll give you more lift, length, curl and volume – no matter your starting point – all day without flaking or smudging.

Now, discover Gisou’s expansion in the Middle East.