The one thing Rihanna knows is how to create a buzz about her products. From internet-breaking Savage x Fenty shows to her insanely clever product placements during her Superbowl halftime performance in 2023, RiRi is nothing short of a marketing genius. Now, for the launch of the Fenty Skin Luxe Balm, the popstar has found a new muse – A$AP Rocky.
Rihanna’s beau, A$AP Rocky, stars in the latest Fenty Skin campaign for the newly-launched Luxe Balm. The campaign video sees Rocky advertise hydrating lip balm as the lyrics, “Flossy, glossy, Nah, this ain’t lip gloss. Lux Balm up in my palm. New collab’ with my baby mom,” play in the background. The track reportedly was produced by Pharrell Williams, teasing the Fenty Skin Lux Balm way before the ad’s release.
Not your ordinary lip hydrator, Fenty Skin Luxe Balm boasts a Barbados Cherry-powered lip formula packed with vitamin E and shea butter to bring dry lips back to life.
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