The one thing we know about Bottega Veneta is that nothing is what it seems like, and the brand’s Pre-Spring campaign is no different. Starring A$AP Rocky, the Bottega Veneta Pre-Spring campaign images are actually paparazzi shots.
Those of us who have been keeping up with RiRi‘s beau are no strangers to his uber-chic head-to-toe Bottega Veneta looks. In fact, many fashion enthusiasts also pointed out that every paparazzi drop looked like an unofficial Bottega Veneta campaign. Well, the brand has now put its seal of approval on it.
In what is a clever play on the codependent relationship between celebrities and the shutterbugs that follow them, the Bottega Veneta Pre-Spring campaign is lensed entirely by the paparazzi and licensed by the brand. Sourced from the likes of Getty Images and Backgrid, Rocky’s nonchalance Despite the lack of direct acknowledgment of the camera, this nonchalance gives the campaign a candid aesthetic.
Rocky shared the images on his Instagram with the caption, “Throughout history, there has always been a funny relationship between photographers and celebrities. Even down to the rights and the usage of photos and the tabloid hustle, there’s always seemed to be a disconnection between famous people and the photographers who follow & film them. While certain celebrities call the paparazzi on themselves, other celebrities might get confrontational with photographers. While a very small few, such as myself, don’t mind, as long as they post the good angles, of course.”
The intelligent Bottega Veneta Pre-Spring campaign is just more evidence of the staged celebrity street-style scenes that have evolved into lucrative business opportunities.