Saint Laurent has always had a skill for choosing the coolest faces to star in its campaigns. Most recently, supermodel off-spring Kaia Gerber was announced as the brand’s new ambassador, following in the footsteps of Betty Catroux, Cara Delevingne and Kate Moss.
Now, the French brand has tapped another artist to front its latest men’s fragrance, titled Y. Even though the fragrance won’t be launched until August, we’ve got a sneak peek at the campaign.
Overnight, the brand revealed that Adam Levine is the global ambassador of the upcoming Y Eau de Parfum. The new scent is the newest edition of the original Y Eau de Toilette which infused notes of bergamot, sage, ginger, cedarwood and balsam fir. Although that campaign was also dominated by the Maroon 5 frontman, Levine only served as the face of the U.S digital campaign whereas now, it’ll be on a global scale.
Whilst no further details have been revealed, make sure to watch this space.
In the meantime, take a look at Louis Vuitton’s first men’s fragrance collection.