Farfetch’s big beauty game is set for play this year and we can’t wait. As the luxury e-commerce platform is set to dive into the beauty category in 2022, the launch is kicking off with the acquisition of Violet Grey – the industry’s beauty edit featuring some of the most coveted beauty products, curated by top beauty.
This new acquisition is just the first step ahead of Farfetch’s beauty launch and will offer, inform and engage its customers with a curated selection of the industry’s most sought-after products, joining a world of beauty brands, from the iconic leading global power plays to smaller brands with a cult following. Because of Violet Grey’s curated selection of products, content and community-driven strategy, this new move by Farfetch will put it on the map in the highly competitive global luxury beauty industry.
“This acquisition will bridge the gap between luxury fashion and beauty commerce, allowing us to share our coveted community and point of view with a global audience. With this partnership, Violet Grey and Farfetch hope to offer you whatever you need, wherever you are,” says Cassandra Grey, Global Advisor and Founder & Chair of Violet Grey.