THIS DUBAI-BASED STUDIO WAS THE THRIVING FORCE BEHIND ROBERT WUN’S SET DESIGN AND VISUALS FOR COUTURE 2024.

Meet Sila Sveta, a visionary multimedia production studio based in Dubai, where they redefine the boundaries of event design. Renowned for their immersive creations, they recently collaborated on the unforgettable set design for Hong Kong designer Robert Wun's Fall 2024 Couture show at Paris Fashion Week.

Wun’s collection delved into nature’s essence, beautifully amplified by Sila Sveta’s visual narratives. Picture rays of sunlight piercing through tree canopies, echoing the fall foliage-inspired dresses. Each garment, though similar in design, was uniquely adorned with a distinct color palette, meticulously curated by Sila Sveta. Leveraging a fusion of traditional artistic rendering and cutting-edge neural network animations, we crafted a mesmerizing spectacle that resonated deeply with the audience. This synergistic blend of artistry and innovation yielded an experience that transcended mere visuals, leaving an indelible impression on all who witnessed it.

From the heart of Sila Sveta, where innovation meets imagination, comes a tale of creativity that unfolded at Robert Wun’s Fall 2024 Couture show in Paris. Led by Sila Sveta’s producer, Alexander-Nestor Nesterenko, and creative director, Arthur Kond, this collaboration transcended the ordinary, shaping an unforgettable sensory journey.

When asked about the creative process behind this couture show experience, Alexander-Nestor Nesterenko, with his visionary foresight, shared, The project was an interesting and inspiring experience for us. The main difference from commercial shows is that couture is more focused on the art and uniqueness of each outfit rather than mass production. This allowed us to be more creative in our work. However, the limited budget and tight deadlines became a major challenge that required maximum concentration and efficiency.”

Arthur Kond, the creative force behind Sila Sveta’s groundbreaking designs, added, “Unique visual content was created for each dress to complement its story. [I really liked this associative idea, which you can see in the videos]. The designer provided us with sketches and concepts inspired by different elements of nature. For example, dresses resembling fall foliage were accompanied by animations of sun rays breaking through the tree crowns. Thus, each dress had a visual series emphasizing its uniqueness.”

Their collaborative approach not only celebrated Wun’s artistic vision but also pushed the boundaries of what’s possible in event design. Together, they crafted an experience that wasn’t just seen but felt, a testament to Sila Sveta’s commitment to transforming moments into unforgettable memories.

ALSO READ: STYLISH SLANG: THE TERMS GEN ALPHA ARE USING FOR FASHION IN 2024.