Earlier this year, the final season of Succession spurred conversations about “quiet luxury” and “old money aesthetic,” gently steering fashion to eschew logos. Now, with the release of theThe Crown season six, searches for the understated style have skyrocketed again.
The first four episodes of the sixth season of the hit TV show follow Princess Diana in the final days before her tragic death. As in previous seasons, the meticulous recreation of the late Princess’s wardrobe onscreen has captivated audiences, leaving fans—especially those born after her passing or too young to witness her era—Googling the real-life events that inspired these portrayals.
One of the most influential women of her time, Princess Diana, among many other things, was also a style icon. Her timeless wardrobe choices resonate with millions even today, so much so that the onscreen adoption of her wardrobe more than two decades later has reignited an interest in her style, emphasizing her enduring influence on modern fashion.
According to Pinterest data, searches for “old money aesthetic” soared by 114% this week, double compared to the last three months’ average, following the release of the final season of the royal drama. Searches for “Princess Diana dress” also witnessed a 320% rise in the last week.
Amongst the many Princess Diana outfits recreated onscreen, five have stood out as the absolute winners.
THE REVENGE DRESS
Claiming the top spot with little surprise, the iconic “Revenge Dress” worn by Princess Diana and recreated in season five of the series has reignited a wave of interest. Global searches for “Princess Diana revenge dress” and simply “revenge dress” have surged by an impressive 400% and 200%, respectively.
HOUNDSTOOTH SKIRT SUITS
Showcasing an impressive collection of skirt suits with a notable penchant for houndstooth prints, the beloved Royal’s style, as seen in various instances throughout the TV show, has left a lasting impact. Google Trends highlights a significant surge in global searches this week, with “houndstooth suits” showing a remarkable uptick of 1,079%, while searches for “houndstooth skirts” and ” houndstooth blazers” rising by 487% and 240%, respectively.
THE BLUE SWIMSUIT
If there’s one image of Princess Diana etched in our collective minds, it’s the one where she is sitting on the diving board of Mohamed Al Fayed‘s yacht in a blue swimsuit, gazing out to sea a week before her untimely death. A recreation thereof is also the poster image of The Crown’s sixth season. Naturally, the iconic swimsuit generated Google searches with the keyword “Blue swimsuit,” seeing a 158% surge in the last week.
Remember the image of Princess Diana wearing pink plaid pants and a matching cardigan? The look flawlessly translated onscreen in season four, where a young Diana Spencer was seen roller skating. Following the release of The Crown season six, worldwide searches for “checked trousers” saw a 393% uptick.
POLKA DOT DRESSES
Princess Diana wore polka dot dresses so often in the 80s that one can even say that she was a fan of the printed style. In season four, the Crown recreated several of her polka-dot dresses, including the magnificent red gown she wore to the James Bond premiere in 1989. This week, Google reports a 165% increase in worldwide searches for “polka dot dresses” as The Crown‘s fans revisit Diana’s wardrobe.