Meet Spiral 01, pulsating with geometric energy inspired by Mugler’s legendary ‘Fourmis’ eyewear from the 1997 haute couture ‘Les Insectes’ collection. Its counterpart, Spiral 02, boasts a modern edge with embossed lines and a sleek chrome logo on the temples. Together, they embody the precision and artistry of both brands, setting a bold new standard in eyewear design.
But the innovation doesn’t stop there. The collection’s packaging marries organic shapes with structural elements, echoing a visionary, forward-thinking ethos. Fronted by Colin Jones and Georgia Palmer, and lensed by the creative eye of Theo Liu, the Mugler x Gentle Monster campaign pays homage to visual pioneers like Helmut Newton and Manfred Thierry Mugler himself.
Mark your calendars for July 18th when the collection drops worldwide on Mugler and Gentle Monster’s platforms, along with select multi-brand boutiques. To celebrate, special activations in Seoul and Shanghai will showcase the brands’ identities through kinetic art, mirroring the bold dynamism of Mugler and Gentle Monster.
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