Prada’s Re-Nylon, a groundbreaking venture launched in 2019, embodies the very essence of the brand’s ethos – a fusion of innovation and responsibility. At its core, it represents a transformative journey, where sustainability takes center stage in the world of luxury. Gone are the days of traditional nylon; Prada has boldly converted all virgin nylon production to regenerated nylon, marking a monumental shift in the industry’s landscape.
Nylon, once a symbol of Prada’s audacious design philosophy, now stands as a beacon of conscious luxury. Since its debut in the late seventies, Prada’s visionary use of nylon has challenged norms and redefined luxury for the modern era. With Prada Re-Nylon, this legacy evolves yet again, as the iconic fabric transforms into ECONYL® – a regenerated nylon yarn that embodies the pinnacle of eco-friendly innovation. But Prada’s commitment to sustainability doesn’t stop there. Through a meticulous process of recycling and purification, Re-Nylon breathes new life into discarded materials, from oceanic debris to textile waste, creating a circular ecosystem of unparalleled elegance and environmental stewardship. This journey of transformation sets the stage for the 2024 Prada Re-Nylon Collection campaign, a mesmerizing showcase of timeless pieces adorning the illustrious figures of Emma Watson and Benedict Cumberbatch. Against the backdrop of the ocean, these garments become more than mere fashion statements – they are pledges of preservation, framed by the very environment they seek to protect.
And the impact goes beyond the runway. With 1% of proceeds from the Prada Re-Nylon Collection supporting SEA BEYOND, a visionary educational program launched in collaboration with UNESCO’s Intergovernmental Oceanographic Commission, Prada continues to champion the cause of ocean literacy and global sustainability. Because protecting our oceans isn’t just a duty; it’s a collective imperative – one that demands understanding, action, and unwavering resolve.
