MESSI EMBRACES TRADITIONAL ELEGANCE AS AMBASSADOR FOR A LUXURY SAUDI BRAND.

Have you met 'Sayyar' yet?!

March 14, 2024

Check out the latest from Sayyar: a stunning photoshoot featuring the soccer legend decked out in iconic Saudi attire. Messi, known for his prowess on the field, now flaunts his style off the pitch in traditional garb, blending heritage with elegance. Donning the classic white tunic and the timeless 'shemagh', he epitomizes the fusion of global talent and local tradition.

Step into Luxury and Elegance, All Day, Every Day!” Messi unveils the latest collection from this brand, inviting fans to channel their inner GOAT with the iconic ‘shemagh’. Priced at approximately 300 Saudi riyals (that’s about $80), this must-have accessory is just the beginning. Explore a world of exclusive fragrances and accessories designed to elevate your style game, available now at Sayyar’s website.

Since 2022, Messi’s been the face of Saudi tourism, a country splurging billions to revamp its image and draw in global sports extravaganzas – even snagging stars like Cristiano Ronaldo and Karim Benzema. But with fame comes flak: critics, from football fanatics to human rights groups, slam Saudi’s image-boosting tactics, raising eyebrows at Messi’s alliance with the controversial kingdom.