Lyst‘s Second Quarter Index of 2024 is out, and the fashion world is buzzing with fresh insights. This quarterly ranking, compiled by the world’s leading fashion shopping platform, reveals the hottest brands and products making waves right now. With data from 200 million shoppers and meticulous analysis of social media activity, product views, and sales, Lyst offers a unique glimpse into the current fashion landscape. From Loewe’s rise to the top to the surge in searches for On‘s collaboration with Loewe, this index highlights the dynamic trends shaping the industry.
Dive into the latest findings and discover what’s driving the fashion conversation this quarter.
Loewe has surged ahead, reclaiming the title of the hottest brand in the world according to Lyst’s Second Quarter Index of 2024. The demand for Loewe’s basket bags and anagram tank tops remains strong, driving a 29% surge in searches.
Meanwhile, the Swiss brand On has rocketed up the ranks, fueled by its collaboration with Loewe. The On x Loewe ‘Cloudtilt 2.0’ sneakers have been a hit, resulting in a staggering 308% increase in searches. Other notable products this quarter include Dries Van Noten‘s suede sneakers and Adidas‘ ‘SL72 OG,’ both offering sleek, retro, sporty looks that deviate from the ubiquitous ‘Samba’ shape.
In the handbag arena, Dragon Diffusion has emerged as a new cult favorite, with a remarkable 197% increase in searches for its made-on-demand tote bags. This trend highlights a shift towards contemporary labels as luxury brands continue to hike their prices. Coach has re-entered the hottest brands ranking, driven by a 27% increase in searches for its viral ‘Tabby’ bag, popularized on TikTok.
High Sport‘s flared pants, launched in 2021, have also gained a cult following, with a 42% spike in searches this quarter. Casablanca‘s bold summer shirt tops the menswear category, while Amy Lynn‘s puffball dress has solidified the brand’s position in the contemporary fashion scene, spiking 53% in searches after going viral on TikTok.
ALSO READ: DECODING “UNDERCONSUMPTION CORE” – TIKTOK’S LATEST OBSESSION.
