In 2020, during the peak of the pandemic, a new brand landed on the fashion landscape – The Giving Movement. Founded by Dominic Nowell-Barnes, the Dubai-based brand disrupted the industry in the region with its meaningful athleisure — making an impact with every purchase. Over three short years, The Giving Movement expanded its horizon to include an array of categories for both men and women. The brand has become a household name, not only in the region but way beyond. Even Jennifer Lopez is a fan. Now, the brand has another famous name amongst its fanbase – Kanye West.
Yesterday, Nowell-Barnes took to Instagram to share a photo of himself with the American rapper with the caption “All business. No cap,” raising speculations about a possible collaboration between the two. West, who is currently in Dubai, seems to have had a business meeting with The Giving Movement’s founder, making fans of both the brand and the singer eager to know more. So, is a Kanye West x The Giving Movement collaboration actually in the works? Well, only time will tell.
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