GENTLE MONSTER’S 2025 JEWELRY COLLECTION: A PR PACKAGE WITH THE CROWN JEWELS (AND A SCEPTRE) BECAUSE WHY NOT?!

Power, Glamour, and a Sceptre to Rule Them All.
Gentle Monster is a master at keeping us on our toes, constantly surprising us with designs that defy convention. After the playful and colorful Jelly Monster collection inspired by jelly beans (who would’ve thought?), the brand is back to wow us once again.

Introducing Gentle Monster’s 2025 Jewelry Collection, which just landed at BURO’s office, and yes, it’s as cool as it sounds.

This collection is eyewear like you’ve never seen before, blending jewelry and glasses into one stunning, wearable work of art. It’s got everything: intricate jewelry details on the temples, bold statement pieces that would make any pearl necklace jealous, and a campaign that takes us on a dreamlike journey where reality and fantasy collide. Add in pop-up spaces showcasing jaw-dropping craftsmanship, and you’ve got a collection that embodies everything we love about Gentle Monster—creative, bold, and totally ahead of the curve.

From eyewear dripping with jewelry details to show-stopping pieces inspired by the elegance of pearls, this collection takes luxury to a whole new level. Gentle Monster isn’t just pushing boundaries—it’s completely rewriting the rulebook.

ALSO READ: ATTITUDE IN EVERY ‘NUANCE’: BURO CHANNELS JOTUN’S 2025 COLORS INTO FASHION BOLDNESS.