As the world moves toward more conscious fashion choices, recycling fabrics has become a vital practice, blending sustainability with creativity. The transformation of discarded materials into luxurious garments not only reduces environmental impact but also redefines modern luxury. During Ramadan—a month of reflection, renewal, and giving—this commitment to sustainability takes on a deeper meaning. It becomes a symbol of respect for the world we inhabit, aligning with the values of mindfulness and purpose that define this sacred time.
With the arrival of Ramadan, Amel Batita celebrates this moment of connection and renewal by unveiling an exclusive capsule of flowing, airy silk dresses and kimonos, perfectly harmonized with her iconic silk scarf.
Captured in the heart of the Middle Eastern deserts, the campaign evokes silhouettes in perpetual motion, carried by the wind and light. An exploration where each piece embodies a journey, a quest for essence, introspection, and elevation.
Continuing the legacy of the Brocot collection—whose designs were born from a work of art made using over 1,000 recycled plastic bottles—this Ramadan capsule transposes Amel Batita’s signature DNA from scarves to silhouettes. Each dress and kimono, in perfect resonance with its matching silk scarf, becomes a second skin, enveloping the body with lightness and fluidity, like a natural extension of movement.
Between craftsmanship and innovation, luxury and responsibility, heritage and modernity, this collection pushes the boundaries of clothing to reveal timeless elegance. Guided by art and silk, it is a testament to how fashion can be both an expression of beauty and a force for positive change. In honoring sustainability, Amel Batita reminds us that elegance and responsibility can go hand in hand—especially during a month dedicated to mindfulness and renewal.
