FLARED JEANS ARE OFFICIALLY HAVING A MOMENT, SEARCHES SKYROCKET 5000% AFTER KENDRICK’S SUPER BOWL DEBUT.

Kendrick Lamar’s Super Bowl Look Sparks a Flared Jeans Frenzy—Here’s Why.

Over 120 million people tuned in to watch Kendrick Lamar’s highly anticipated Super Bowl halftime show, and while his electrifying performance had everyone talking, it was his outfit that truly set the internet ablaze. Fans couldn’t stop obsessing over Kendrick’s bold fashion choice—particularly his $1,500 Celine flared jeans, which quickly stole the spotlight.

NEW ORLEANS, LOUISIANA – FEBRUARY 09: Kendrick Lamar performs onstage during Apple Music Super Bowl LIX Halftime Show at Caesars Superdome on February 09, 2025 in New Orleans, Louisiana. (Photo by Gregory Shamus/Getty Images)

Flared Jeans Take Over Google Searches

Since Kendrick’s performance, ‘Flared Jeans’ has skyrocketed as a trending search term on Google, witnessing a jaw-dropping 5000% increase in the past 48 hours.

Martina Cherry, a style expert from curated fashion platform Endource, weighs in: “Kendrick rocked the stage in a ‘Gloria’ Martina Rose Jacket, medium blue wash Celine flared jeans, and a pair of Nike Air DT Max ’96 in a striking black and white colorway. With the resurgence of Y2K aesthetics, we’ve seen both flares and baggy styles become a staple in modern fashion, embraced by celebrities like Pharrell Williams and Brad Pitt.”

Why Flares Work So Well—Even for Shorter Frames

“Kendrick, who is reportedly 5’6” with a smaller frame, proves how well flared jeans can complement different body types,” Cherry continues. “The slight flare can elongate the legs, creating an illusion of height, especially when paired with a chunky shoe—something Kendrick nailed effortlessly. However, extremely oversized styles can overwhelm a petite frame, so choosing the right fit is key.”

The Rise of Fluid Fashion

“As fashion becomes more fluid, the demand for looser, relaxed silhouettes is soaring—especially in menswear,” Cherry notes. “With more men embracing baggier styles, it will be exciting to see how brands continue to adapt, especially with major celebrities driving the trend.”

Kendrick Lamar not only dominated the Super Bowl stage but also redefined modern menswear in one fell swoop. If you weren’t considering flared jeans before, you just might be now.

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