Since its debut in 2015, Chanel‘s ‘Coco Crush’ has quietly rewritten the rules of modern fine jewelry. Rooted in the quilted motif that Gabrielle Chanel adored and made iconic through the ‘2.55’ handbag, ‘Coco Crush’ translated a house code once tied to leather and fabric into sculpted gold. Over the past decade, ‘Coco Crush’ has grown into a visual language of its own. Clean lines. Soft geometry. The quilted motif has since turned into an emblem of the storied French house, anchoring ‘Coco Crush’ as one of Chanel’ most recognizable jewelry signatures.
In 2026, the Chanel Fine Jewelry Creation Studio has introduced a technical evolution that allows ‘Coco Crush’ to sit closer to the skin than ever before. The new close-fitting necklace and choker are crafted through a mesh-like construction that gives the quilted motif fluidity while maintaining its graphic edge. Offered in beige gold, yellow gold, or white gold with diamonds, the short necklace traces the collarbone with ease, while the choker delivers a sharper, more contemporary silhouette. That sense of motion extends to transformable earrings that shift from elongated to shorter styles, and to the bold beige gold cuff, where deeper incisions and softened curves turn the quilted motif into a confident statement worn alone or paired.
This new chapter of Coco Crush unfolds through a cinematic lens. The 2026 campaign film, Hide and Seek, transformed the legendary Chateau Marmont into a setting charged with intimacy and intrigue. Directed by Gordon Von Steiner, the film stars Jennie as the seeker and newly appointed Chanel Fine Jewelry ambassador Gracie Abrams as the elusive counterpart. Their paths cross through hidden corridors and quiet rooms, mirroring the intersecting lines of ‘Coco Crush’ itself.
The casting extends beyond the two leads, with models and creatives including Mona Tougaard, Lulu Tenney, Mathilda Gvarliani, Akon Changkou, and Qun Ye, each bringing a distinct energy to the narrative. The film celebrates rediscovery and the quiet thrill of connection, suggesting that some encounters, like certain pieces of jewelry, stay with you long after the moment passes.
That spirit carried seamlessly into an intimate evening hosted by Chanel at Chateau Marmont on January 7. The dinner marked both the latest evolution of ‘Coco Crush’ and the official introduction of Gracie Abrams as a Fine Jewelry ambassador. Actors, musicians, and creatives gathered within the transformed spaces of the hotel, exploring rooms inspired by the campaign and capturing the mood through interactive moments. The night closed with a surprise performance by Lily Allen, adding a note of spontaneity that echoed the collection’s ethos.
ALSO READ: COPERNI IS SELLING CLOTHES THAT CONTAIN LIVE BACTERIA.
