Get ready for the ultimate star-studded chapter in BOSS’ world! This season’s campaign brings together a dazzling mix of new and legendary faces, including British football icon David Beckham making his debut since his BOSS collab, Nigerian superstar Burna Boy, South Korean heartthrob Lee Jong-suk, and the ever-glamorous Gisele Bündchen. Legendary Naomi Campbell shines as the brand’s ambassador for Watches, Jewelry, and Eyewear, while Italian tennis sensation Matteo Berrettini returns in style.
BOSS’s epic Fall/Winter campaign isn’t just dropping—it’s launching with a bang across 29 key cities with eye-popping outdoor ads. Online, the brand is turning up the volume with a new Instagram broadcast channel to keep fans hooked 24/7. On Threads, dive into exclusive BTS audio clips with the stars, plus polls and questions to fuel the hype and get BOSS fans buzzing. It’s not just a campaign; it’s a worldwide style movement!
ALSO READ: THE BEAUTY VAULT: THE BEST BEAUTY LAUNCHES OF AUGUST 2024.
