Immersed in the timeless blend of tradition and innovation, Louis Vuitton embarks on a journey where the ‘Art of Travel’ meets the pulse of cultural brilliance. With a global stage adorned by architectural marvels, the Maison’s Cruise shows pay homage to artistry and local heritage, echoing across iconic landscapes. From the iconic Bob & Dolores Hope Estate in Palm Springs to the avant-garde Niterói Contemporary Art Museum by Oscar Niemeyer, Louis Vuitton’s runway has graced the world’s most illustrious venues.
Pietro Beccari, Chairman and CEO of Louis Vuitton, expresses his delight in partnering with Barcelona, a city whose heritage and creativity align seamlessly with the Maison’s ethos. The upcoming show promises to encapsulate Nicolas Ghesquière’s visionary collection, intertwining Louis Vuitton’s legacy with the vibrancy of Catalan culture.
Beyond the runway, Louis Vuitton’s rendezvous with Barcelona extends to a celebration of the LV Cup and the 37th America’s Cup, offering a tapestry of hospitality, exhibitions, and cultural engagements. The launch of the much-awaited City Guide for Barcelona heralds a new chapter in the Maison’s narrative, accompanied by immersive pop-up experiences and educational initiatives fostering creativity and design.
This rendezvous between Louis Vuitton and Barcelona is a testament to a century-old relationship, tracing back to the 1929 Barcelona International Exhibition, where Georges Vuitton’s craftsmanship garnered acclaim. Since then, Louis Vuitton’s presence has flourished, with its first store opening in 1987, followed by the establishment of workshops in the Catalonia region, perpetuating the legacy of leather savoir-faire.
