Yesterday, Lyst released its third-quarter index of the hottest brands and products of 2024. To virtually nobody’s surprise, Coach made it to both lists, ranking at number 15 among the most sought-after brands. The sold-out Coach ‘Brooklyn’ bag in suede claimed the second position on the list of hottest products, coming in only behind the viral Alaïa fishnet ballet sandals. So, what’s driving this newfound frenzy for Coach? A creative shakeup and a muse that’s practically fashion royalty.
While Coach made its comeback into the closets of the “It” girls with the launch of the ‘Tabby’ bag, Bella Hadid‘s recent love affair–or so we are made to believe–with Coach bags has earned it the “cool” tag. With Hadid stepping out wearing not one but three different Coach shoulder bag styles in the recent past, it’s hard not to wonder if we’re witnessing a genuine love for the arm candy or just a clever marketing ploy.
Bella Hadid has been turning heads and driving (Coach) sales by flaunting not one but two different styles of the ‘Brooklyn’ bag, both of which instantly went viral and sold out. The buzz surrounding these bags has catapulted Coach back into the limelight. Recently, she stepped out with the ‘Alter/Ego’ hobo bag, further cementing her connection with the brand while showcasing its commitment to sustainability.
So, is Bella’s love for Coach the real deal or a savvy marketing strategy? While her appearances undeniably boost the brand’s visibility, there’s a sense of authenticity in how she styles these bags. It seems less like a calculated marketing move and more like a reflection of her personal style. Hadid’s choices—whether it’s the trendy ‘Brooklyn’ or the eco-conscious ‘Alter/Ego’ bag—speak to a modern sensibility that resonates with her audience. In a world where authenticity is key, her effortless integration of Coach into her wardrobe feels like a blend of both: a strategic partnership that’s rooted in genuine admiration for the brand.
ALSO READ: IYKYK: THE MUST-HAVE BAGS EVERY COOL GIRL WILL BE FLAUNTING THIS SEASON.
