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AUDEMARS PIGUET UNVEILS ‘SHAPING MATERIALS’ EXHIBITION IN MILAN: EXPLORE BURO’S FAVORITE HIGHLIGHTS.

From 3 to 16 June 2024 at Portrait Milano in the heart of Milan.
Dive into the Audemars Piguet Universe: Celebrating Innovation, Craftsmanship, and Milanese Heritage! Step into a world where daring creativity meets timeless craftsmanship at the 'Shaping Materials' Exhibition. As Audemars Piguet unveils its homage to generations of visionary watchmakers, the unveiling of AP House Milano cements its bond with Milan's rich heritage and modern flair. Join us on a journey where tradition and innovation collide.

THE LOCATION: GLEAMING INSIDE OUT.

The contemporary golden pavilion, reflecting light in playful harmony with the Baroque arches of the former seminary, frames the vibrant Piazza del Quadrilatero at the heart of Portrait Milano. Once a hub of learning and healing, the seminary now stands restored by architects Michele de Lucchi and Michele Bönan as the prestigious Portrait Hotel, adorned with fine dining and luxury boutiques.

The once cloistered confines of Piazza del Quadrilatero now stand as an inviting sanctuary, pulsating with the vibrant energy of the city. Here, the pavilion becomes more than just an architectural marvel; it becomes a storyteller, weaving tales of Milan’s rich history, culture, and design. This dialogue between past and present, tradition and innovation, echoes the enduring spirit of Milan itself, a city synonymous with both heritage and groundbreaking creativity.

THE EXHIBITION: 5 ROOMS, COUNTLESS TREASURES, HERITAGE AND NOVEL TIMEPIECES UNVEILED.

‘Shaping Materials’ unwraps the epic tale of Audemars Piguet’s unwavering pursuit of innovation, from the inception of materials to their metamorphosis into watch components and gives everyone a chance to witness the alchemy of skilled artisans. Steel, titanium, carbon, and ceramic transcend their origins to become precious under the meticulous touch of craftsmen, while gold and platinum gleam with intrinsic value.

Explore how Audemars Piguet charts its own course in design, drawing inspiration from global culture, architectural marvels, and artistic movements. For over a century, Audemars Piguet’s watch cases have danced through sizes, materials, and shapes, seamlessly blending traditional geometries with audacious trapezoids and octagons. Divided into 5 different rooms, each showcasing a fusion of heritage and contemporary timepieces, from revolutionary miniaturization to boundary-pushing design innovations, be immersed in what we call an ‘edu-tainment’ session that elevates the journey to sheer delight. Today, BURO unveils the crown jewels of Audemars Piguet’s latest creations.

EXPERIENCE ELEGANCE IN MINIATURE: INTRODUCING THE MINI ROYAL OAK QUARTZ MODEL.

Audemars Piguet Unveils the Dazzling Mini Oak Collection! Delight in the Splendor of 23mm Quartz Craftsmanship, Available in 18-Carat Gold Shades. Inspired by Tradition, Revived for Today – A Fusion of Iconic Royal Oak Style and Sparkling Frosted Gold. These Petite Timepieces Pay Homage to the Brand’s Heritage of Miniature Mastery, Offering a Modern Twist on Classic Elegance. With a Quartz Movement Engineered for Over 7 Years of Precision, It’s Time to Embrace Luxury on Even the Slenderest Wrists!

REVIVING BRUTALISM: [RE]MASTER02 – A TRIBUTE TO ARCHITECTURAL BOLDNESS.

Introducing [RE]Master02 – A Limited Edition Ode to 1960’s Elegance! Following the Trailblazing [RE]Master01, This New Release Channels the Spirit of the Past into the Present. Crafted from 18-Carat Sand Gold Alloy, Its Asymmetrical 41mm Case Sets a New Standard in Luxury. Dive into the Depths of a ‘Bleu Nuit, Nuage 50’ Dial, Where Twelve Triangles Dance with Light and Texture, Echoing Vintage Glamour with Modern Flair. Powered by the Precision Calibre 7129, This Masterpiece Marries Classic Aesthetics with Contemporary Performance. Join the [RE]Master Legacy, Where Each Piece Rewrites the Story of Time!

GILDED SANDS: TWO NEW ROYAL OAK SELFWINDING MODELS WITH FROSTED GOLD AND CRYSTAL DIALS.

Introducing Two Vibrant Royal Oak Frosted Gold Selfwinding Beauties in 18-Carat White or Yellow Gold! With their ‘Crystal Sand’ Finished Dials perfectly harmonizing with the Hammered Surface of the Case and Bracelet, these Timepieces are a Visual Symphony of Contrast. Mesmerizing Light and Texture Dance Together in Perfect Harmony. Crafted with Precision and Powered by the Elite Calibre 5800, These 34mm Wristwatches Embrace Every Curve, Making a Statement on Smaller Wrists. Witness Audemars Piguet’s Unyielding Dedication to Haute Horlogerie.

SPARKLING SOPHISTICATION: INTRODUCING TWO EXQUISITELY GEMSET 38MM MODELS TO THE CODE 11.59

Precision meets opulence for two Captivating 38mm Code 11.59 by Audemars Piguet Models, crafted in Luxurious 18-Carat White or Pink Gold, Their Cases and Dials Dance with Delicate Gemsetting. Adorned with a Mesmerizing Array of 533 Brilliant-Cut Diamonds and Colored Sapphires (~2.05 carats), Expertly Assembled in an Irregular Setting. Powered by the Ingenious Three-Hand Selfwinding Movement Calibre 5909, These Novelties Are a Fusion of Technical Mastery, Contemporary Chic, and Dazzling Sophistication

DUAL HARMONY: UNVEILING THE ROYAL OAK DOUBLE BALANCE WHEEL OPENWORKED IN 37MM.

Introducing Two New Royal Oak Double Balance Wheel Openworked Gems for Petite Wrists! These 37mm Treasures, Crafted in Luxurious 18-Carat White or Pink Gold, Exude an Aura of Timeless Elegance. Each Watch Boasts a Chic Tone-on-Tone Design, Elevated by a Splash of Vibrant Color on the Inner Bezel – Light Blue or Purple, Take Your Pick! Experience the Perfect Fusion of Sophistication and Precision as Both Timepieces Showcase the Mastery of Audemars Piguet’s Artisans through the Intricate Openworked Calibre 3132.

ALSO READ: DISCOVER BURO’S TOP PICKS: THE MUST-HAVE TIMEPIECES FROM WATCHES & WONDERS 2024.