When we think about travel, we often picture movement. Airports, roads, landscapes slipping past a window. But travel is also deeply tied to color. The blues of open skies, the sandy tones of deserts, the burnt reds of ancient cities. Color has a way of anchoring memories, of making journeys feel tactile and emotional rather than purely functional. It is this quiet connection between place, material, and mood that RIMOWA builds on with its new launches.
For its latest seasonal update, RIMOWA turns to the earth itself. The German Maison has introduced two new hues to its ‘Essential’ collection, Clay and Terracotta, both inspired by natural materials and the sense of grounding that comes from them.
Clay is best described as a refined greige. It recalls the raw material in its most elemental form, soft, neutral, and endlessly versatile. Terracotta, on the other hand, brings warmth. A muted, earthy red inspired by kiln-fired ceramics, it carries a sense of permanence and craft. Together, the two shades tell a story of transformation. Clay represents the beginning, malleable and full of possibility. Terracotta reflects the final form, shaped, strengthened, and made to last.
The brand underscores this narrative through a visual campaign set against expansive natural backdrops. Cracked dunes, verdant peaks, and clay-rich mountains form the setting, with the Clay and Terracotta Essential suitcases moving through these landscapes as if they belong there. The message is subtle but clear. These pieces are designed not just to move through the world, but to resonate with it.
Beyond color, the ‘Essential’ collection remains rooted in what RIMOWA does best. Each suitcase is crafted from high-performance polycarbonate and covered by the brand’s lifetime guarantee. The monochromatic finish is meticulous, extending from the shell to the handles, zippers, wheel housing, and logo badge, giving each piece a cohesive and intentional look. Practical details are firmly in place too. The signature Multiwheel System ensures smooth movement, while the stage-free telescopic handle, TSA-approved locks, and dual-organization interior speak to the realities of modern travel. A complimentary leather address tag adds a final, thoughtful touch.
The Clay and Terracotta colorways are available across a range of ‘Essential’ silhouettes, including Cabin, Check-In, and Trunk styles, offering options for everything from short city breaks to long-haul journeys. The full collection is available at RIMOWA stores worldwide, including the Dubai Mall and Mall of the Emirates stores, and online.
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