Move over AirPods case charms and cutesy keychains, the accessory of the moment is one that actually snaps back. Meet the Kodak Charmera, a keychain that doubles as a fully functional camera. Yes, you read that right: a bag charm that not only accessorizes your tote but also captures your brunch, your besties, and that suspicious latte art that looks more like a potato than a swan.
So why are we so obsessed? Because it’s nostalgia, but make it pocket-sized. Think retro Kodak-style frames, pixelated effects in bold colors, and those iconic film negative borders we used to frame our walls with (back when Instagram wasn’t even a glimmer in Silicon Valley’s eye). The Charmera comes with filters like Kodak Fling and other vintage-inspired modes that instantly turn your random snaps into a Gen Z scrapbook.
But here’s where it gets even better: the thrill of blind boxes. Each Charmera is a surprise until you open it, adding just the right amount of serotonin hit to your shopping cart. It’s a toy, a gadget, a flex, and a conversation starter all in one, and at the size of a keychain, it fits right into your palm (or onto your Prada Cleo).
In short, the Kodak Charmera isn’t just a camera, it’s a vibe. It’s that click of the shutter, that sweet spot between nostalgia and novelty, and the kind of quirky invention that makes you go: “Why didn’t I think of that?” So the real question isn’t whether you’ll want one, but: which filter will you claim as your personality? Film negative border? Pixelated bold colors? Or are you a true romantic who swears by the Kodak Fling?
Check out the Internet’s latest obsession, the Kodak Charmera by @kodakfilm.reto and @kodak. Click the link in bio to see where to get them in Hong Kong, and don’t forget to say cheese. 🧀 (Unless you’re lactose intolerant, then maybe say almond milk instead.)
