Be in the know and join our inner circle of style mavens, innovators, art lovers and tech-aficionados.

Google reCaptcha: Invalid site key.


A shopping experience unlike any other
Celebrate milestone moments every day at Etisalat MOTB through a unique retail experience that’ll make you feel like you’re in New York City…

Dubai Shopping Festival (DSF) is full of incredible experiences and with so many cool pop-ups around the city, make sure you don’t miss the coolest of them all. Etisalat MOTB is back for a milestone 10th edition, from January 19-29, in its new home in Dubai Design District (d3), giving shoppers an unmissable opportunity to take home the trends of tomorrow, today.

Etisalat MOTB, hosted by d3 for the first time, is an annual celebration of homegrown and emerging brands. An integral part of the Dubai Shopping Festival, this alternative shopping destination invites people of all ages to join in the celebrations with plenty to shop, eat, do and see over 11 days. Guests can enjoy a plethora of live entertainment and activities with a jam-packed calendar of events featuring something for everyone. Visitors will also find a huge number of local and international brands to peruse and delicious culinary treats at food trucks serving everything from burgers and baos to sweets treats and refreshing beverages.

This year will also feature an all-new design inspired by the sights and sounds of New York City. Free to enter, get ready to engage with a world full of Instagrammable backdrops that will capture the essence of popular culture by celebrating the diversity of urban life through its interpretation of The Big Apple.

Stay ahead of the curve at this outdoor market by exploring a treasure trove of must-have fashion, accessories, jewellery, décor and more with plenty of emerging brands and labels to pick from.

Etisalat MOTB from Mediaquest on Vimeo.

The retail experience is specially curated by sectioning its offering into three categories: Urban (which includes streetwear and trendy concepts), Luxury (includes jewellery, clothing and perfumes), and Lifestyle (which will serve all categories of shoppers from kids to adults including kidswear, homeware, womenswear and skincare). Some of the brands you can expect to find include Bex Beauty, Fenty, Only Ethikal, endswithNS, SALAD, Fashion Rerun, Nomad, Queen B, Seven Miles, The Designers Hub and SETTA Jumpsuits.

Amongst the retail hub, guests will also have the chance to indulge in delectable bites from a generous selection of food trucks including Black Tap, Pickl, Fomo, Baofriend, Dibba Bay, Neat Burget, Takoz, Given Pizza, The Uncommon and The Bread Basket.

To round off the complete experience, a selection of live performances includes Tap It Out (a high-energy tap dancing show that includes an amazing musical soundtrack and urban performances); Moto Dancers (where an Afrobeats Dance Crew takes to the stage an energetic and entertaining show); Maxi Zee (a talented rapper) and Matt Palmer (a Dubai-based singer and acoustic guitarist).

There’s more. Stars of the contemporary Arab music scene will also be performing live concerts, for free, as part of the Dubai Beats series. Spread across four nights – January 19, 20, 26 and 27 – each performance will feature three underground artists that will soon become a regular on your playlist.

With plenty to do and see, this is the place you want to be. For more information, head to Etisalat MOTB’s website here. And find even more reasons to visit the outdoor market here.

The Dubai Shopping Festival will run until January 29, 2023. Stay tuned for more. For more information, visit